Type of project
Cement Geometry Brick Interior Landscape Iconic
Invitation to contest – completed
Radda in Chianti, Italy
We considered it a priority to respond to the client’s expectations and needs while contextualising such a large-scale project, rendering the system of connections and visibility clear and functional.
In order not to relinquish the right and well-motivated ambition of injecting the project with an iconic character, a landmark typologically related to the tradition of production plants, we sought to follow the logic of simultaneous joints to blend the stylistic features of the rural tradition with elements of the industrial and manufacturing sphere.
For this reason, we pursued an evocative project design; nevertheless, it was a design that placed the logic of the functional programme at its core, devotedly understood as the foundation of the whole system and the cultural and identity matrix that distinguishes the Celine brand.
As mentioned, the project seeks to unite representational aspects of industrial classicism with innovative elements, both from the perspective of the concept and its technological substance. These two facets are able to position the architectural work in a timeless dimension, strongly characterised by the contrast between its massive material elements and its other precious and volatile aspects.
50% of the area, measuring approximately 9,000 square metres, can be recovered; the elevation of the terrain takes advantage of the previous alterations by cutting the hill on the edge of the lot, thus producing a kind of elevation continuity to the whole area.
Spread over 4,000 square metres, following the client’s brief we decided to create the south-west façade from the intersection of the functional slab, with the “offset” of the contour line at an elevation of 466 metres, entrusting the project’s symbolic and founding value to this contrast.
The result is an apparent conflict between the seriality of the production naves with the modular section and the sinuous development of the façade’s elevation, which intercepts the section modules at different points and warps them, without ever reaching the point of making them lose the identity intended in the stylistic design.